You’ve done the work: clarified your message, launched your site, and started building trust. Now you’re asking yourself…
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Should I spend money to promote my personal brand?
The answer is: maybe — but strategically.
Paid promotion can be a powerful accelerator, but it only works when your brand foundation is strong and your message is crystal clear. If not, you’re just throwing money into the void.
Let’s break down when to invest in paid media — and how to do it smartly.