The internet is noisy. Every day there’s a new platform, a new trend, a new guru telling you to post everywhere.
But let’s be real — unless you’re a full-time content machine, you can’t and shouldn’t be everywhere.
The best personal brands don’t try to dominate every platform.
They go deep where their audience is — and where they enjoy showing up.
This guide will help you figure out exactly where to build your brand online based on your goals, content style, and bandwidth.