We’ve all Googled ourselves at some point — but when was the last time you truly audited your online presence?
Your personal brand already exists online, whether or not you've intentionally shaped it. What people see when they search your name, visit your LinkedIn profile, or land on your portfolio site affects how they perceive your credibility, personality, and expertise.
That’s why a personal brand audit is the second step in building a powerful, aligned identity.
🔍 What Is a Personal Brand Audit?
A personal brand audit is a structured way to review how others experience you online — your search results, social media profiles, website (if you have one), content, and even the tone of your bio.
The goal is to identify where your current digital presence aligns (or conflicts) with your desired brand.
You’ll uncover:
Gaps in consistency (e.g., different bios across platforms)
Outdated or irrelevant content
First impressions that don’t reflect who you are today